Way back in the 90s, art directors called me the Queen of Long Copy because I had a tough time editing my work. I was also typesetting it, so I’m not sure why they were complaining.

Today, I’m on a mission to eradicate fluff, pomp, and circumstance in marketing — and help brands discover the power of clear, plain writing. 

How it started.
I got my first job as an agency copywriter in 1991, and I launched Rribbitz Creative in 2009. All this time, I’ve worked for — and alongside — an incredible assortment of talented, intelligent people.

How it’s going.
I deliver a constant stream of business writing, creative services and brand research. Backed by marketing skills that made the leap from traditional to digital strategies. And the critical thinking and experience to use AI as a tool, not a crutch.

Here’s the point.
To make my clients look very, very good.