Tag Archives: live freelance

Friday is Why Day: first in a series.

Why I never wanted to work for myself:
“I need the benefits.”

Can’t tell you how many times I’ve heard this from people in the past month, citing why they have no options outside of full-time employment with another company. And each time I hear it, a little song plays in my head… I remember thinking that!

If you know me, I hesitate from presuming to understand someone else’s situation – so if you say, “I have to get a job because I need the benefits,” I’ll listen. But if you admit to an inkling of desire to work for yourself, I’ll offer why that same reason held me back for almost 18 years.

“I’ll never work for myself — I need the benefits.”

I used to say that, too. When I was single, childless, and shall we say, dewy with youth. Free-wheeling and roaming about the Twin Cities, going to the gym 6 days a week and living a healthy, blessedly health-problem-free life. (translation: insanely affordable coverage, compared to what I carry now.)

Fast forward to 2010. I’m married, with two mortgages, a family of 4, and a stay-at-home husband who cares for our children. In other words, I’m the breadwinner with a LOT of fiscal responsibilities on my shoulders. Including… our healthcare premium. (let’s take a break so I can laugh hysterically again in order to fend off the panic)

Taking that leap to work for myself was a pretty gigantic transition. But luckily, I DID have 17 years of agency experience and – I admit – some savings to help us manage the financial inconsistencies of starting a business.

If you’re reluctant to go out on your own because you “need the healthcare benefits” – I challenge you to look at the whole picture:

* Do you know what your health coverage would actually cost? Whatever it is, all of your health care costs plus the policy premium would be a business expense for your LLC.

* What other benefits do you think you’d miss out on? If you’re still in your 20s or 30s, and if you even have a small nest egg started, you’re not in dire straits (my opinion) if you miss a few years of that company-matched contribution – if you’re lucky enough to get one.

* So, your company did X for you – sent you to grad school or something else? Look at the whole picture of your life and consider whether it’s worth putting your dreams on hold. I can guarantee your boss isn’t sitting up at night thinking about your dreams.

“I’ll always work for an agency – I need the benefits!”

There’s nothing like a surprise pregnancy to make you was to run screaming for better health coverage. HA – just ask me about it!  Go back a few paragraphs and read that list of responsibilities again, I’ll wait.

Ok, now figure in a new baby – including a c-section, hospital stay – and an extremely high deductible because we didn’t account for another child in our original plan. My gut instinct was, “Holy crap, I have to get a job. I need the benefits!” But that didn’t last long.

In the first two years of working for myself, I learned where there’s a will, there’s a way. And I was Not. Going. To. Fail. Myself or My Family.

In the third year of working for myself, I learned how to dig deeper: because I had to. I learned how to manage self-employment and morning sickness. I learned how to manage client expectations, project deadlines, new business and pregnancy. Our little surprise became a great blessing. I barely took an official maternity leave because I already had such freedom and flexibility in my schedule. Rribbitz Bbaby even joined me at work, where we were warmly welcomed by the coolest of clients.

Don’t get me wrong, we’re still paying the hospital bills. And making payments on a new car. And breadwinning for a family of 5 makes things even more interesting these days. But the thing is – today, I know more than ever:

I love working for myself.
Because I absolutely love the benefits.

Friday is Why Day. So I’m asking: why are you waiting to do what you love – and are the barriers truly insurmountable? Consider the other benefits that could be awaiting you – after the leap.

Note from my 6-year old: "I love you. You are love. I'm your love. You are mine."

 

 

First in a series of “Friday is Why Day.” By yours truly: independent writer and consultant for creative, web, PR and social media content; with 20 years of ad agency experience. Hopelessly eternal optimist.
 
 

Well, what do you know?

2012 is a leap year.

I’m proud to have accomplished my main business goal in 2011: fewer clients, more business. I’m 6 months into a new initiative of focusing on agency work, while working with a select amount of individual businesses. Considering that the first half of the year was spent gestating, and the second half of the year we welcomed a newborn at home, it feels like a particularly mighty feat.

So what’s next? For one, I hate making grand New Year’s proclamations. But I will say this: it’s pretty tempting to raise the bar again. By honing my client services. Giving my own website more love. And practicing what I preach about providing useful, interesting content online.

In 2012, Rribbitz will celebrate three full years in business. What are you going to celebrate?

See you after the leap. Now here’s a video just because I like it:

Finally! Here’s MY List!

Now, I know from analytics that people don’t hang on my every tweet, or flock to my site in droves. And I’ve never caused a Google outage. At least not since I took down those pictures.

But ANYWAY. Last week, @grandciel came up to me at@jmu612 and said, “I always enjoy reading your blog! When you write, you have something specific to say, and you get straight to the point. I appreciate that – and it’s always useful!”

Well… she said something like that. And Kristin… I really appreciate hearing that.

Anyway, that makes me #1 on my own personal list of #1 influencers. One person at a time, baby…. one person at a time. That’s what I love.

That’s all.

Rribbitz rules: a new series.

Work hard. Believe harder.

Believe harder than you ever have in your life, believe in yourself and your work.

Don’t believe blindly, or you’ll reach your goal without knowing how you got there.

Don’t believe without questioning, or you’ll reach your goal without learning anything along the way.

And every now and then – for just a minute or two – it’s ok to stop believing (apologies to Steve Perry and Journey) and be freaked out and terrified of the unknown. Because if you never do that, you might lose the momentum to keep going.

Work hard. Believe harder. It’s a simple formula, but it’ll get you there.

Even more, look at these guys. They look pretty goofy now but hey – what an anthem.

Lessons in new biz:
 be a bargain, screw yourself.

aka: How to sell yourself short and screw all hope of proving your real value.

As promised, I said I’d share some of the lessons I learned in launching Rribbitz. For this first installment, let’s look at one of the “brilliant” ideas I had when it came to getting new business. Go ahead, judge me. That’s what I’m here for. But even more… post your own questions, comments, and lessons — we’ll all be better for it in the long run.


Brilliant idea:

Offering my services at fire-sale prices for an introductory period. The goal? To convince a reluctant client of my amazing value and eventually sign them on at the full rate.

[BOOOOOOOOOOOOOOOOOO]


The reality of my brilliant idea:

Nice try, self. I ended up giving my services away when I could have been chasing down paying work. And the worst part? I soon realized that paying clients came first when it came to allocating my talents and energy for the day — and that reduced-rate client I was trying so hard to impress? Really wasn’t getting the best of my talent or attention in the long run. So ultimately, I shot myself in the foot. Twice.


Lessons from the brilliant idea
:
If you sell yourself short, you’ll pay for it one way or another. By losing money, delivering a lesser product or service, and by showing the client that you’re happy to be a bargain. Let’s hear that [BOOOOOOOOOOOOOOOOOO] again.

Go for what you’re worth – and when you find a client who enthusiastically agrees with you, the motivation to keep that client happy and do your best work will feed your soul, your business, and the end result.

Without making you feel like you sacrificed something to get there.

NEXT LESSON:
When a client wants to break up with you….
what it really means. And how to use the experience as another springboard.

Spotlight on: Leap Year clients, part 1

Andi Dickson, President, SixSpeed Marketing

How we met: In 2006, Andi was the Red Bull Field Marketing Manager for all Red Bull events in Minnesota. We met when he hired my agency for project management on Art of the Can, and I ran contestant relations for the event.

What we’re doing now: Andi and Tom Cusciotta started SixSpeed Marketing last summer. Andi brings me on for creative projects, social media and strategy writing. Even when I’m not working for him, he lets me camp out at his company, pilfer Red Bull, and harass him. All in love, of course. Got a huge event that can’t stand for mediocre marketing? Talk to SixSpeed.

On my leap-year survey, Andi said: “Kim makes it easy, no lengthy briefs needed. She understands today’s world of advertising, she is fast, tactical and gets its right.”

Steven Olinger, President, Nerica

How we met: I met Steven last summer at a speed networking event. And then he attended my session at UnSummit3, and right after that session he said, “I want to hire you to write my web site.” :)  

What Rribbitz did for him: Edited the copy on his new website before it launched last November. If you’re looking for a business consultant to help you solve some marketing and sales growth issues – talk to Steven. He’s passionate, smart and knows how to “connect the dots!”

On my leap-year survey, Steven said: “Your success in business can be measured by your willingness to make changes. Rribbitz helps make change come easily.”

Adria Richards, Organic Technology Consultant

How we met: Ignite Minneapolis 2009. Adria’s presentation: Shiny Phone Gadgets. Mine: Write a novel in 30 days.

What Rribbitz did for her: Edited web copy, press kit and speaker bios for 2009 and 2010 events like WordCamp and SXSW. If you need a brilliant, enthusiastic person to help you incorporate new technologies into your business or website – she’s the one. And you can contact her more than one way.

On my leap-year survey, Adria said: “Kim is the type of upbeat, creative and fun consultant you want working on your project. She learns what your company is about, explores ideas with you and then delivers! It’s like picking up delicious ice cream from the neighborhood shop vs going to the grocery store for a generic tub. I highly recommend Kim for writing creative copy, press releases, promotional material and exploring social media messaging!”

David and Jennifer Lanham, Your Trusted Assistant

How we met: networking, of course!

What Rribbitz is doing for them: We’re just getting started together. As virtual assistants to clients across the country, David and Jennifer love what they do and they know what they want their company to be. They charge enthusiastically into opportunity. Check out their site in a few months, and you’ll see what I mean. Oh, and if you’re buried in paperwork and client communications that you can never catch up on? Call them now. I mean it.

On my survey, David said: “Kim has been awesome – we hired her to develop a new brand and marketing direction, and she immediately picked up the fundamentals of our business and applied her unique insights towards our new campaign. It only took about 2 minutes for us to realize that she really “gets it”.  She came up with these amazing ideas that we would never have thought of on our own.  I wouldn’t hesitate to refer my best client, or even my best friend to Kim!”

Fab Friday Videos

What do I do when I’m not working on content or strategy or social media or headlines or naming or…. other things for my clients?

Joining Neal Kielar of Agency Babylon for his networking “huddle”-

Cornering Joel E Carlson to talk about the Twitterviews he’s doing now -

and visiting with the ever-expanding, always exciting Spyder Trap team.

Check it all out in the videos below…

Keynote from Ignite MPLS 3/4/10 now on Slideshare

All the deets on the great people who contributed to my presentation – and resources like SCORE and @MNBU – check it out!

(sorry, my technical skills failed to embed… please click the title slide below to get to the slideshow)