Tag Archives: gratitude

Friday is Why Day: first in a series.

Why I never wanted to work for myself:
“I need the benefits.”

Can’t tell you how many times I’ve heard this from people in the past month, citing why they have no options outside of full-time employment with another company. And each time I hear it, a little song plays in my head… I remember thinking that!

If you know me, I hesitate from presuming to understand someone else’s situation – so if you say, “I have to get a job because I need the benefits,” I’ll listen. But if you admit to an inkling of desire to work for yourself, I’ll offer why that same reason held me back for almost 18 years.

“I’ll never work for myself — I need the benefits.”

I used to say that, too. When I was single, childless, and shall we say, dewy with youth. Free-wheeling and roaming about the Twin Cities, going to the gym 6 days a week and living a healthy, blessedly health-problem-free life. (translation: insanely affordable coverage, compared to what I carry now.)

Fast forward to 2010. I’m married, with two mortgages, a family of 4, and a stay-at-home husband who cares for our children. In other words, I’m the breadwinner with a LOT of fiscal responsibilities on my shoulders. Including… our healthcare premium. (let’s take a break so I can laugh hysterically again in order to fend off the panic)

Taking that leap to work for myself was a pretty gigantic transition. But luckily, I DID have 17 years of agency experience and – I admit – some savings to help us manage the financial inconsistencies of starting a business.

If you’re reluctant to go out on your own because you “need the healthcare benefits” – I challenge you to look at the whole picture:

* Do you know what your health coverage would actually cost? Whatever it is, all of your health care costs plus the policy premium would be a business expense for your LLC.

* What other benefits do you think you’d miss out on? If you’re still in your 20s or 30s, and if you even have a small nest egg started, you’re not in dire straits (my opinion) if you miss a few years of that company-matched contribution – if you’re lucky enough to get one.

* So, your company did X for you – sent you to grad school or something else? Look at the whole picture of your life and consider whether it’s worth putting your dreams on hold. I can guarantee your boss isn’t sitting up at night thinking about your dreams.

“I’ll always work for an agency – I need the benefits!”

There’s nothing like a surprise pregnancy to make you was to run screaming for better health coverage. HA – just ask me about it!  Go back a few paragraphs and read that list of responsibilities again, I’ll wait.

Ok, now figure in a new baby – including a c-section, hospital stay – and an extremely high deductible because we didn’t account for another child in our original plan. My gut instinct was, “Holy crap, I have to get a job. I need the benefits!” But that didn’t last long.

In the first two years of working for myself, I learned where there’s a will, there’s a way. And I was Not. Going. To. Fail. Myself or My Family.

In the third year of working for myself, I learned how to dig deeper: because I had to. I learned how to manage self-employment and morning sickness. I learned how to manage client expectations, project deadlines, new business and pregnancy. Our little surprise became a great blessing. I barely took an official maternity leave because I already had such freedom and flexibility in my schedule. Rribbitz Bbaby even joined me at work, where we were warmly welcomed by the coolest of clients.

Don’t get me wrong, we’re still paying the hospital bills. And making payments on a new car. And breadwinning for a family of 5 makes things even more interesting these days. But the thing is – today, I know more than ever:

I love working for myself.
Because I absolutely love the benefits.

Friday is Why Day. So I’m asking: why are you waiting to do what you love – and are the barriers truly insurmountable? Consider the other benefits that could be awaiting you – after the leap.

Note from my 6-year old: "I love you. You are love. I'm your love. You are mine."

 

 

First in a series of “Friday is Why Day.” By yours truly: independent writer and consultant for creative, web, PR and social media content; with 20 years of ad agency experience. Hopelessly eternal optimist.
 
 

Well, what do you know?

2012 is a leap year.

I’m proud to have accomplished my main business goal in 2011: fewer clients, more business. I’m 6 months into a new initiative of focusing on agency work, while working with a select amount of individual businesses. Considering that the first half of the year was spent gestating, and the second half of the year we welcomed a newborn at home, it feels like a particularly mighty feat.

So what’s next? For one, I hate making grand New Year’s proclamations. But I will say this: it’s pretty tempting to raise the bar again. By honing my client services. Giving my own website more love. And practicing what I preach about providing useful, interesting content online.

In 2012, Rribbitz will celebrate three full years in business. What are you going to celebrate?

See you after the leap. Now here’s a video just because I like it:

Technical jargon made friendly: I can save you from yourself.

A lot of people ask if I specialize in writing for certain industries — and I tell them no. My expertise — and the competitive edge I offer — is in learning about the client, understanding their marketing objectives, and tailoring their message to their markets. (Okay, that’s a really REALLY simplified description.)

Recently, I had the opportunity to bid on website copy writing for a genetic analysis company in California*. So before the question even came up, “How can you possibly write about oncogene mutation detection in a way regular consumers will understand?!”, I asked another client to provide a recommendation.

Because I constantly crave attention and validation, I wanted to share his AWESOME words with you here:

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September 27, 2010

To Whom It May Concern:

I am writing this recommendation letter to attest to Kim Opitz’s uncanny ability to translate scientific material and  jargon into normal English, easily understood by the “man in the street.”

I am a social psychologist. I was trained in my doctoral program to conduct rigorous research and report it in scientific journals to an audience of other academics. For twenty years I did that successfully while a tenured professor at the University of Florida. I knew that academic rigor and scientific precision requires technical jargon. In fact, that specific jargon is necessary for a common scientific literature to develop and grow.

Then I left the University to open a private consulting firm. My writing goals shifted from an academic audience to the general public. To say I floundered is an understatement. My past habit of thinking in terms of jargon, let alone writing in jargon, made me virtually unintelligible to my new audience.

Then I found Ms. Opitz.  She was able to understand my scientific language and intent, and then translate and rewrite it for general public consumption. She made it possible for me to reach my potential clients, and engage and explain to them what I did and how I could help them. She virtually saved me from myself and saved my business in the process.

I recommend her enthusiastically and without reservation.

Sincerely,
Jerald W. Young, Ph.D.
Founder, Smooth Divorce Recovery
205 6th St. East, #609
Saint Paul, MN 55101

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Keep an eye on Jerry’s website, because this is the ‘before‘. By Thanksgiving, the new content will be up. But we’re already moving ahead with his blog and social media.

Oh – and if you need someone to save you from yourself, don’t hesitate to call me.

* Did I get it? Nope. My qualifications were just what they needed, but they preferred to work with a local writer. Given that this was a relatively new company and they needed a lot of help developing web processes, I agreed that a local consultant would be better for them in the long run! But boy, that would have been fun!

Today I am 41.

Today I am 41.

When I was 13, I couldn’t imagine being alive at 15. I couldn’t imagine being alive at 18. Or 20. Or even 41. It’s not that it seemed so far away, or so OLD, but it just seemed impossible.

Oh sure, it seems a little silly now. But I honestly thought that the agony of the teenage years would kill me. I’m talking about that gut-wrenching, soul-twisting self-hatred and doubt that tears us to pieces when we’re too young and inexperienced to know that life is more than the things that happen to us. When we’re young, we exist in the moment, because it’s all we really know – and for me, I started to believe that there was no existence beyond the hell of teenage years – I would simply drop dead from the agony of it all. Probably in homeroom. Or better yet, in front of a really cute guy who didn’t even know I existed anyway. Or maybe he did, but he also knew enough to tease and embarrass me at every chance.

Things changed when I went away for college — I was handed that proverbial blank canvas on which to create a new life. So I decorated it with everything I wanted. And long story short, that is largely why I have the life I do today. And I am grateful for every minute of it.

I am still learning to be patient, and the greatest lesson of all happened when I had my first child. It’s not what you think, either.

When I was 2 years old, I was diagnosed with juvenile rheumatoid arthritis. The next 16 years were filled with a lot of pain: medications, hospital visits, special doctors, braces and splints, more medications. Sitting on the sidelines during gym class – and hundreds of other activities my peers enjoyed without me. The pain that filled my joints, twisted my hands and feet, and throbbed throughout my body was accompanied by the relentless emotional turmoil of feeling different, KNOWING I was different, being laughed at or teased, and utterly hating myself for it. And always, ALWAYS wondering, as children do- “Why ME?”

The question was unanswered, and eventually I stopped asking it. I even stopped caring, when the arthritis had calmed down enough in my 20s to be declared in remission.

My first daughter was born when I was 36 years old. And along with her entry came the greatest clarity of my life – a double gift. Because you see, my daughter has a physical difference. It’s nothing that threatens her health or mental capacities in any way, but she will have it for her entire life. Regardless of what my husband and I hope, it will always be the first thing people notice about her. When we’re long gone, and she is an old woman, it will still be the feature that others use to define her.

In the first hour I held her, I realized the answer to my long-forgotten question, the one that still whispered deep inside me.

The pain of my own childhood had been for her. My childhood had been spent with medical treatments and specialists — as hers will. I knew what it was like to look different, to always be different, to be questioned about it — as she will. I will never claim to know exactly what she is going through — but if she ever feels alone, or ashamed, or hurt — if she ever asks, “Why ME?” I can sit beside her and help her carry those feelings.

41 years ago, I arrived. But 5 years ago, I figured out why I was given that twisted and painful path to walk as a child.

Today is another happy birthday, and they do keep getting better, because I keep painting that canvas. I am strong for both of my daughters, I am strong because of my husband, and I am strong because life is NOT what happens to me. It is exactly what I make of it.

What have you made of your life? And what have you made it for someone else? I would love to know.

Holiday Happiness from Rribbitz

Happy Holidays form Rribbitz

The official 2009 Holiday Greeting from Rribbitz Creative Communications

It’s not easy being green.

Some people say it’s crazy to take a leap and follow a dream. But thanks to people I’ve met along the way, I had the courage to do it. Because of those people (and that probably includes YOU!), my spirit was continually replenished; my zest for success was continually renewed.

And so, thank you: for being a cheerleader, a supporter, a fan of Rribbitz. Thanks for being a fan of me, in so many ways:

  • For helping me launch Rribbitz – by setting up my business card or helping me tweak a web page.
  • For advice on how, when, and why to incorporate.
  • For buying me coffee and talking business.
  • For giving me a great business lead.
  • For giving me a project to bid on.
  • For inviting me to a networking event.
  • For saying, “Keep in touch,” and meaning it!
  • For saying, “You’ll be great.”
  • For returning my call.
  • For telling someone else about me.
  • Did I mention the coffee? Seriously, thanks!

I love this business more than ever, love what I do and feel blessed to do it.

More than that, I’m blessed to know you.

Thank you! And all the best in 2010 – from Rribbitz Creative Communications.