31 Jan

Gallery

Posted by Kim Opitz.

What does a copywriter do?

Names products and companies. Writes copy for web sites… and optimizes it for search engines. Helps clients position their products through targeted, key messaging. Develops content strategy for companies adding social media to its marketing mix.

And that’s just a sampling. This gallery represents some of the work I’ve done as a writer and creative director.

“But Kim, did you do all of this as Rribbitz?”

Of course not. We’re talking about a career of nearly 20 years. This gallery represents work from Rribbitz, as well as agencies past. (That’s how writers like me show their capabilities.)

I did copywriting and concepting and presented a lot of work to clients. I worked with a lot of great creative teams.That was my job then, and that’s my job with Rribbitz.

And instead of working at an agency, I work for several agencies as an independent contractor. Which tends to limit the work I can showcase here, since it’s still in development

I’d love to sit down with you in person – or meet up over Skype (kimopitz_mpls) – to talk about my role on the following projects. In the meantime, have fun taking a peek.