Category Archives: Writing

Friday is Why Day: first in a series.

Why I never wanted to work for myself:
“I need the benefits.”

Can’t tell you how many times I’ve heard this from people in the past month, citing why they have no options outside of full-time employment with another company. And each time I hear it, a little song plays in my head… I remember thinking that!

If you know me, I hesitate from presuming to understand someone else’s situation – so if you say, “I have to get a job because I need the benefits,” I’ll listen. But if you admit to an inkling of desire to work for yourself, I’ll offer why that same reason held me back for almost 18 years.

“I’ll never work for myself — I need the benefits.”

I used to say that, too. When I was single, childless, and shall we say, dewy with youth. Free-wheeling and roaming about the Twin Cities, going to the gym 6 days a week and living a healthy, blessedly health-problem-free life. (translation: insanely affordable coverage, compared to what I carry now.)

Fast forward to 2010. I’m married, with two mortgages, a family of 4, and a stay-at-home husband who cares for our children. In other words, I’m the breadwinner with a LOT of fiscal responsibilities on my shoulders. Including… our healthcare premium. (let’s take a break so I can laugh hysterically again in order to fend off the panic)

Taking that leap to work for myself was a pretty gigantic transition. But luckily, I DID have 17 years of agency experience and – I admit – some savings to help us manage the financial inconsistencies of starting a business.

If you’re reluctant to go out on your own because you “need the healthcare benefits” – I challenge you to look at the whole picture:

* Do you know what your health coverage would actually cost? Whatever it is, all of your health care costs plus the policy premium would be a business expense for your LLC.

* What other benefits do you think you’d miss out on? If you’re still in your 20s or 30s, and if you even have a small nest egg started, you’re not in dire straits (my opinion) if you miss a few years of that company-matched contribution – if you’re lucky enough to get one.

* So, your company did X for you – sent you to grad school or something else? Look at the whole picture of your life and consider whether it’s worth putting your dreams on hold. I can guarantee your boss isn’t sitting up at night thinking about your dreams.

“I’ll always work for an agency – I need the benefits!”

There’s nothing like a surprise pregnancy to make you was to run screaming for better health coverage. HA – just ask me about it!  Go back a few paragraphs and read that list of responsibilities again, I’ll wait.

Ok, now figure in a new baby – including a c-section, hospital stay – and an extremely high deductible because we didn’t account for another child in our original plan. My gut instinct was, “Holy crap, I have to get a job. I need the benefits!” But that didn’t last long.

In the first two years of working for myself, I learned where there’s a will, there’s a way. And I was Not. Going. To. Fail. Myself or My Family.

In the third year of working for myself, I learned how to dig deeper: because I had to. I learned how to manage self-employment and morning sickness. I learned how to manage client expectations, project deadlines, new business and pregnancy. Our little surprise became a great blessing. I barely took an official maternity leave because I already had such freedom and flexibility in my schedule. Rribbitz Bbaby even joined me at work, where we were warmly welcomed by the coolest of clients.

Don’t get me wrong, we’re still paying the hospital bills. And making payments on a new car. And breadwinning for a family of 5 makes things even more interesting these days. But the thing is – today, I know more than ever:

I love working for myself.
Because I absolutely love the benefits.

Friday is Why Day. So I’m asking: why are you waiting to do what you love – and are the barriers truly insurmountable? Consider the other benefits that could be awaiting you – after the leap.

Note from my 6-year old: "I love you. You are love. I'm your love. You are mine."

 

 

First in a series of “Friday is Why Day.” By yours truly: independent writer and consultant for creative, web, PR and social media content; with 20 years of ad agency experience. Hopelessly eternal optimist.
 
 

“Yielding to the glory of the gnarled…”

And now, on a personal note:

The 3-sentence memoir that I submitted for a Flash NonFiction contest—sponsored by Paper Darts Magazine on Facebook—won by collecting the most ‘likes’. As a result, they posted it on their website and it will be published in their next magazine, along with a short bio of yours truly.

Click the graphic below to reach the page with my memoir… the next time you see me, I may be wearing a t-shirt with this on it:

Writing copy is like giving birth.

Remember this past September, when I taught a social media session at the AABC Birth Institute in California? It’s been two and a half months since I spent that weekend immersed in the messaging and mission of birth centers, midwives, and amazing people who tirelessly lead the charge for better women’s health care.

That September presentation was developed and produced in conjunction with two other fabulous women —Rosemary Senjem and Cyndi Caughron. Today, we’re working with three different birth centers to hone and implement their marketing strategies – from web sites to social media to public relations. Such an honor, and such a humbling role in each unique case: to be entrusted with their mission, and given the opportunity to work in an area that means so much to so many people.

My first major task is taking existing content and turning it into search-optimized copy that is true to the birth center’s unique position, goals and character.

Now please forgive me for being so trite – but in doing so, I’m reminded just how much writing copy is like giving birth:

Oh, baby.

• I study the objective for days, weeks, sometimes months. And then I wait for the messaging and tone to tell me when it’s developed enough that it’s ready to come out.
• When it doesn’t happen soon enough — when I think it should be starting — I get impatient. Frustrated. Cranky. Sometimes I try to force it, do things to get myself in just the right mental state. But it doesn’t work.
• The copy doesn’t come until it’s ready. And when the words find their own life, begin stirring and pushing themselves into my brain, I can’t stop it.
• I need to get to a safe place where I can let the words flow and re-arrange themselves, and take their rightful place on the page.
• When I feel supported and empowered and respected, I do my best work. (who doesn’t?!)
• If you interrupt me when things are really moving, or try to bend me to do it your way — I get REALLY angry.
• And when all things come together just they way they should, and when I sit back and look at the final result…. I think it’s beautiful. Because it’s mine, and I know what it took to get it here.

And then we move onto editing… HA!

Ok, no, but seriously. It’s a dream: applying my marketing experience to the issue of maternal health care in the United States. Because it’s time to start paying attention to what’s not working, and  it’s way past time we start raising our daughters to know and trust the strength and wisdom they carry in their own bodies. You might even say… the time for that is WAY overdue.

So just watch me. My client is the birth center, my role is marketing expert, and together we have a lot to accomplish. But I’ve been training for this for 18 years, and I’m on a mission, too.

And now … back to work.

Finally! Here’s MY List!

Now, I know from analytics that people don’t hang on my every tweet, or flock to my site in droves. And I’ve never caused a Google outage. At least not since I took down those pictures.

But ANYWAY. Last week, @grandciel came up to me at@jmu612 and said, “I always enjoy reading your blog! When you write, you have something specific to say, and you get straight to the point. I appreciate that – and it’s always useful!”

Well… she said something like that. And Kristin… I really appreciate hearing that.

Anyway, that makes me #1 on my own personal list of #1 influencers. One person at a time, baby…. one person at a time. That’s what I love.

That’s all.

Let’s Get Postal: an experiment.

How long has it been since you got a hand-written note from a friend? (Birthday cards from your Mom don’t count.) I’m talking about a real note where someone took the time to say thank you or “just thinking of you today.”

That’s right… it’s probably been forever and a day. But if you’re like me, you get a thrill when you see a hand-addressed envelope in the mail box. And if it’s not another cleverly disguised funding solicitation, then baby, you’re blessed.

So I’ve got just a real simple offer for you:

Find a cool postcard, note, or any paper* that can be mailed, and write down the following:

1. Your name.

2. A fascinating fact about you.

3. “Private” if you want to keep the correspondence just between us — or “Post!” if I can share your note on my web site (blocking out your return address), and also a copy of the reply.

4. Your return address.

Then, mail it to:

Rribbitz Goes Postal
4601 Excelsior Blvd., Ste 313
St. Louis Park, MN 55416

Within two days of getting your note, I’ll send a speedy but thoughtful reply to the amazing facts you just provided me. I promise, it’ll be fun.

Who wants to play?? Wait, let me ask again…. who wants to get some mail?!

* Bonus points for anything with a frog or toad motif. As if I even HAD to say it…

Stop Doing Dumb Things: Don’t jump into social media…. unless it makes sense for you.

As part of my presentation last week titled, “Stop doing dumb things,” I specifically advised against jumping into social media — without a plan, that is. To borrow a phrase from your mother, “If all your friends jumped off a bridge, would you do it, too?”

In this recap, I give you permission to NOT do social media unless it actually makes sense for you.

Stop Doing Dumb Things: #1. Don’t jump unless it makes sense. from Rribbitz Creative Communications on Vimeo.

"brand-savvy tech start-up"

Pranah logo

Pranah logo

One of the last projects I wrapped up before leaving the agency world was brand development and web site copy writing for a tech start-up company — what is now known as Pranah.

It’s nice to see they’re getting some great attention — a sprout award, and coverage in TCBMag — especially since they trusted us to do their branding the right way, from the very start of the project: from name development to brand platform and brand mark.

Smart people, smart team, smart technology. Way to go, Pranah!

Writing and Ideas

Coffee is my favorite way to start a conversation.

Coffee is my favorite way to start a conversation.

What I’m discovering about business is that it all boils down to relationships. And relationships start with conversations: the way I introduce Rribbitz to other people, or the way they introduce themselves to me.

That’s why I put writing and ideas on my business card, instead of marketing consultant. Or creative director. Or strategist. And so on.

Writing and ideas opens the door to a conversation around your needs — what does your marketing look like today and how does writing fit into it? Are you happy with your web site? Your collateral? Your branding and identity? Your packaging?

What kind of ideas do you want to talk about — utilizing social networks, reaching out to new customers, implementing an ad or event strategy that builds buzz?

Writing and ideas is the platform for launching a relationship with Rribbitz. I can take my 18 years of experience in the ad biz and boil it down to what’s going to work for you. And then I can coordinate the creative talent to get it done.

But first, I like to start with a conversation. So tell me – what’s your idea? Together we can make it happen.

have you checked out the Rribbitz slideshow lately?