• Inspiration

    What I learned in 2013

    by  • January 14, 2014 • General Duckweed, Inspiration • 0 Comments


    Google “What I learned in 2013″ and you’ll find a slew of articles and blog entries: some personal, some professional.

    This is my own list for the creative entrepreneurs who choose to work for themselves – whether you’ve done it for two months, two years or two decades. I jotted down a few of the things I learned in 2013 – and maybe one will stick with you:

    1. Always do new business. Especially when business keeps rolling in without any effort.

    2. Cutting rates or fees just to get in the door never does you any favors. NEVER.

    3. The value of a single lunch or networking connection might be two or three years down the road (or further). Don’t underestimate the value of getting your ass out of the chair and meeting someone new – now.

    4. People love making lists that feature other people. It’s just one of those things.

    5. There are plenty of accomplished people who don’t appear on any lists at all – but their names get passed around between executives, and their reputation doesn’t need to be advertised. Those people are really good to know, but it takes work to find them.

    6. Some agency folks get really comfortable with their clients, maybe too comfortable. They show up for meetings looking like a hot mess, breeze into lobbies wearing blue jeans and cocky attitudes. Take advantage of that and never stop treating your client like gold.

    7. It’s really not that bad paying estimated taxes on a quarterly basis.

    8. Spend enough time as a consultant at a client site, and you become a confidant: of employees, of management. That’s an honor and requires the utmost care.

    9. CEOs, Presidents, and other people with intimidating titles at big, gigantic companies? They’re just people. With some manners, good timing and professional courtesy, it’s easy to say hello and initiate a new acquaintance.

    10. Rock stars show their colors in their 20s. By their 30s, they’ve got a reputation. By their 40s, they’re running (multiple?) companies. If you’re lucky, you work with them somewhere along the way. And if you’re smart, you stay on their radar the whole time.

    That’s it, that’s all you get for free. It’s 2014, so get out there and get after it.

    Keep living the dream.


    This month only: sea salt caramel copywriting!

    by  • February 1, 2013 • Inspiration • 0 Comments

    Sea Salt Caramel Copywriting?

    You heard me right! In honor of Valentine’s Day, and since I’m all for climbing on the back of popular trends, this month I’m offering a special on SEA SALT CARAMEL COPYWRITING! (Yes, I yelled that. Apologies. I’m excited.)

    But there’s a twist: you write the copy, I send you the caramels.
    (The exact ones pictured above, and the sea salt is PINK!)

    Here are the guidelines:

    1. You’ve been a Rribbitz client in the past three years.
    2. You write a brief testimonial about the work I did for you, your role working with or hiring me, and why you’d recommend or hire me again.
    3. You post it on the Rribbitz Facebook page and/or allow me to share it on my website.
    4. Optional: you include something about my sparkling personality.
    5. Yes, more than one person per company can provide a testimonial, as long as it’s someone who actually worked with me.

    Deadline: February 14, 2013. Your caramels will be delivered by the end of the month.

    Aren’t you excited?! Just another quick note: you can’t ask me to write this one for you. But thanks for trying, I admire your tenacity.