Category Archives: General Duckweed

Let’s jump.

I know, it’s about time I launched the new site for Rribbitz – with more case studies, more images, and more of what you want to know. So I’m jumping in.

It’s a work in progress, but here we go…

Today’s big laugh

Want to hear something really funny? This is a freebie for you – seriously.

Rribbitz will be taking a brief leave during the month of July (starting July 1), during which time I will ALSO be updating this entire website.

Go ahead, laugh. I said it was a freebie. :) But in the meantime, you can always reach me on email and twitter. Response time may take up to 72 hours in July.

Enjoy the summer!

Finally! Here’s MY List!

Now, I know from analytics that people don’t hang on my every tweet, or flock to my site in droves. And I’ve never caused a Google outage. At least not since I took down those pictures.

But ANYWAY. Last week, @grandciel came up to me at@jmu612 and said, “I always enjoy reading your blog! When you write, you have something specific to say, and you get straight to the point. I appreciate that – and it’s always useful!”

Well… she said something like that. And Kristin… I really appreciate hearing that.

Anyway, that makes me #1 on my own personal list of #1 influencers. One person at a time, baby…. one person at a time. That’s what I love.

That’s all.

My clients are hilarious

What happens when I’m meeting with a client in his office and email him a document at the same time? Hilarity.

Thanks. I am really busy right now. I have some woman that will not leave my office.
I will read this and get back to you.
J

No respect, I’m telling you.

Hi! Are you here because of @NPTalk?

Maybe it’s 9am on Wednesday and you’re thinking, “Who the hell is @Rribbitz and what makes her a content expert?!”

Maybe it’s 1:55pm on Wednesday and you’re sitting in front of Tweetchat eagerly awaiting for that first #NPTalk morsel to come through.

Well, I guess I’ll take this moment to say a few things.

I met @SocialNicole in February at the Women Entrepreneurs Conference sponsored by Mansfield Tanick & Cohen. We’ve been conversing on Twitter and catching up at various events ever since.

Now – back to that whole “content expert” thing. I learned about search optimization at the best time and place ever – when I was a copywriter at Risdall Advertising from 1999-2004. Really! That’s when everyone thought web sites meant instant profits. But to make real magic happen you had to know how to get the traffic and what to do with the words — on the screen and behind the scenes in the meta data. At Risdall, I got to work on — what’s the phrase? — HUNDREDS of websites and search optimization projects. Literally.

I stayed in the agency world until last year, when I launched Rribbitz. And now search optimization is just one of the things I do for my clients – organic search optimization is my focus, with words and phrases selectively chosen and woven into page copy and meta data.

And from there, reinforced with social media.

And at the same time, living and breathing with the rest of the company’s brand – in events, press releases, collateral and advertising.

So…. content expert? Sure. Keyword research? Yup. Open to suggestions and ideas? Oh lord, yes.

Here’s to learning something from each other on @NPTalk!

This week’s people to meet: @Kareemy and Dude

@Kareemy and Dude visit Rribbitz HQ where we talk about his new gig at McNally Smith College of Music, our connections w/ @Risdall, twitterviews with @JoelECarlson, and the ever-charming Dude, rare breed of Red Boston Terrier!

My Twitterview with @JoelECarlson

What an honor to be included in this fun new series by the local @JoelECarlson! Check out the interview he took me through today – all via twitter. It’s right here!

Mirror, mirror.

Rribbitz is on the move…

Today I met with a small creative team to kick off concept development for a retail promotion.

Let’s hope this is a sign of work breaking loose… with all the meetings and networking I’ve done lately, I have a feeling that the downpour is just around the corner…

The Michael Jackson post you've been waiting for.

Some people say the media focus on Michael Jackson’s death is a sad reflection of our shallow society. Others rage about celebrating the life of a child molester.

This morning I watched the Dancing Inmate’s tribute to Michael Jackson, and I’m not ashamed to say I got goose bumps more than once.

The outpouring of grief, remembrance, sorrow, and celebration – all of it – is validation. Validation of my life.

Look back into my crystal ball for second:

There I am, it’s 1984.
My parents are divorcing, my mom and I move into a duplex. Outside of the three friends I have at school I feel like everyone else in the world hates me… or at least ridicules me. In my teenage existence there is no justice in high school, my pet hamsters keep me up all night, and if I could only grow some breasts (even little ones would be fine!), then all would be right with the world.

There in the duplex, I covered the basement walls with TigerBeat pictures of Michael Jackson. Claimed that room as my own, moved the furniture around, set up camp. Michael Jackson and me, against the world.

Back then, he was nothing more than a superstar to me. There were no hints and allegations of the stories yet to unfold around him. I was 14, and like most anguished youth I clung to his image as if he were a friend, an indestructible place of solace and comfort. Nothing and no one was going to take that from me.

Yes, things sure have changed. I’m a lot older. I’ve seen and read the stories that unfolded around Michael Jackson.

And last week he died. As I watch and listen and read to the reactions around me, I realize: what he meant to me in 1984 was real, and it mattered. Taping up those pictures was the beginning of my quest for independence, and it was an important part of my life.

So piss and moan all you want about what you think this means. To me, it’s a quiet validation, a bittersweet memory, a personal victory. I survived, I overcame.

Michael Jackson represents a pretty specific time in my life, and I am truly sad he’s gone. That’s just Human Nature.

[youtube=http://www.youtube.com/watch?v=PdV7Kb1RG8Y&hl=en&fs=1&color1=0x234900&color2=0x4e9e00&border=1]