ADVO-biography: a beginning

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Dewy and delighted, feeling 22.

I’ve been so inept at blogging and updating my website, that I decided to focus on a topic I really enjoy: myself.

No, seriously. Here in the Twin Cities, we have our pick of marketing and advertising bloggers, all pumping out wisdom and wit and insights…. and I frequently berate myself for not joining them. But come on….. really? I’ve never wanted to be like everyone else.

HOWEVER. To commemorate my 22nd year in the ad biz (getting paid for it, too!) – I decided to start this:

My ADVO-biography.

See what I did there? Not an autobiography…. but an advo-biography. ‘Cause it’s about me, my ad career, and all sorts of tidbits and insights and amazing stories that happen when a girl moves to Minneapolis to be a copywriter.

Who cares? I don’t know. Of course I’m writing this for my ad friends – but I’m also doing it for my own children. I sure want them to know they have the genetic material to dream big, work hard, and have fun in a career. Stuff like that doesn’t come easy, but it’s possible. And it’s a blessed way to live.

I’ve worked with so many people in these 22 years! And so many of them have continued on into truly spectacular roles and careers — I want to highlight them and give them credit and okay, maybe I want some of their glitter to rub off on me.

So come gather round, my friends and colleagues. My young innocent hopefuls, yearning to create freely. My spiteful old veterans, aching to discredit (or forget) me. I welcome you with big happy arms — I’ve got some tales to tell, if you feel like reading.

It’s going to be fun.

The young copywriter's apartment: an 80s-era Mac, ads on the wall and Diet Coke by the case. Jealous? I loved it.

The young copywriter’s apartment: an 80s-era Mac, ads on the wall and Diet Coke by the case. Jealous? I loved it.

How to win friends and influence people on your very first company camping trip. (photo by agency photographer, who was undoubtedly encouraging this behavior)

How to win friends and influence people on your very first company camping trip. (photo by agency photographer, who was undoubtedly encouraging this behavior)

First installment coming soon:┬áTales from the interviewee’s chair.
The most provocative – and telling – thing a future boss ever said to me during an interview. The most important lesson I learned from interviewing. The most embarrassing thing that ever happened at the end of an interview. The best thing that ever happened during an interview – and then kept happening.

 

2 thoughts on “ADVO-biography: a beginning

  1. It’s always about effective story telling — whether it’s a person, product or movement. Can’t wait to read how this journey travels.

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