Social media, according to Show Tunes.

Strength doesn’t lie in numbers.
Strength doesn’t lie in wealth.
Strength lies in nights of peaceful slumbers…. when you wake up,
It’s healthy!

— “I have confidence,” by Rodgers and Hammerstein for The Sound of Music

There’s a lot of talk and rumbling and praise for Twitter rankings and influence lately. And you know, I’ll be the first one to admit that being in Joel Carlson’s Top 10 list makes me giggle and clap my hands with glee. (See how I added that link? Even I’m not immune. Shameless, you could say.)

Also? We’d be nothing without lists and rankings! Where would we be without Nielsen? Where would we be without baseline numbers to measure our progress? So in other words… most recently, we have to give kudos to @Jenkaneco and @Karyd and recognize the value of work like this.

However…. I’d like to offer another view on what matters in social media.

Let’s take a lesson from Maria, er… I mean, Rodgers and Hammerstein. In one of the glorious songs from Sound of Music, Maria gives herself a pep talk as she leaves the abbey and heads out into the world. The tempo and choreography escalate as she describes her longing for:

The courage to serve them with reliance
Face my mistakes without defiance
Show them I’m worthy
And while I show them
I’ll show me! So!

We must serve our audiences with reliance – show up! Face mistakes without defiance…. and show them that we’re here to listen and respond.

Strength doesn’t lie in numbers.
Strength doesn’t lie in wealth.
Strength lies in nights of peaceful slumbers.

Yes – you can gobble up followers and pat yourself on the back for big numbers and rankings. But how does “peaceful slumbers” translate to strength? It reminds us to stay calm, define our goals, and approach social media tactics with a plan rather than frantic and desperate cries for attention and instant results.

When you wake up, WAKE UP! It’s healthy!

If you’re going to bring social media into your marketing mix, WAKE UP! Pay attention to what you’re doing, the conversations around you, the way you’re engaging with customers and communities — be alert, awake, and enjoy it!

In yet another classic, Maria tells us:

When you know the notes to sing,
you can sing most anything.

By looking at our work, setting goals, and tracking numbers, we learn the notes. And by sharing them with each other, we share the tools to accomplish even more. Thank you, Rodgers and Hammerstein, for these timeless lessons.

For your own inspiration – watch this, sing along if you must, and tell me what it imparts to you.

One thought on “Social media, according to Show Tunes.

  1. Dear Kim,
    I am a speech coach who works with international professionals on improving pronunciation skills. I have been using this song, “I have Confidence in Me” from the “Sound of Music” with my clients for many years to teach intonation skills with a deep positive content. I enjoyed reading your comments about the song because it is so true. In fact, yesterday I was at the library looking that song up for the piano music. Great minds think alike!
    Marlene Schoenberg
    Accent Expert
    Ethnic Communication Arts

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