If you’ve followed me for a while, you know I’m addicted to the real-time web site analytics of Clicky. So crazy addicted I use it to monitor traffic on my own site as well as the sites of eight clients. And honestly? I’m just not that into GA.
Why I love Clicky as a business tool
A lot of the time, clients hire me to write new copy or optimize the existing copy on their web sites. After that, we add PR and social media into the mix so they can better engage with their customers and start getting their stories out in the market.
#1: Clicky keeps me accountable. With Clicky analytics, I monitor the effectiveness of the search optimized copy and meta data: are the selected keyword phrases pulling in the traffic we wanted? Have we reduced the bounce rate of the site, are we increasing traffic and extending the average time of a site visit? I let my clients know that we have to watch the results for a good 3-6 months before we can confidently analyze the trends we see.
#2: Clicky tells me what social media is accomplishing for us – on a day-to-day basis. By then, my work for the client has expanded to social media and pr. My goal is to help my clients build robust, relevant and interesting content into their websites – so when we integrate Facebook and Twitter, we have a reason to direct people back to the client’s web site. Of course, at the same time, I’m teaching my clients how to have meaningful conversations on social media — how to talk like a real human being instead of a robot, and how to create connections with people, not just “target markets”.
#3: Clicky satisfies my pathological need for information NOW. Which is where Clicky analytics get really interesting. Because I don’t like to wait for results. And when I use social media on behalf of a client, I can watch the dots light up the screen – using the Spy App (image from appstorm.com):
The Spyy App tells me how many visitors are on a site, how they got there, what page they’re on (right now), what pages they’ve already been on, and a LOT of other behind-the-scenes details – like IP address and geographic location. The tab in my browser always displays the # of visitors on my site – so I can keep my eye on it while working in other windows.
And now, why I love Clicky – the full confession.
I’m watching. I mean, really watching. When you visit my clients’ sites – and when you’re on mine. Last week I took it a little further.
Second confession: As I was watching the traffic to my site, I noticed an IP address from “State of Minnesota”. I’d seen “State of Minnesota” on my site before, and I’m not a shy girl. And I like new business as much as the next person…. so I tried something.
My Twitter widget is viewable from any page on my web site, so I posted:
“State of Minnesota” turned out to be the director of media and pr for a client that I did work for….. way back in the agency days. And she took me up on my offer:
I won’t tell you the rest of our conversation – a girl has to have some boundaries. And ok, I’m not always sitting here watching my site traffic — a girl’s got to eat and write marketing strategies, too. But like I said earlier, I’m pathologically driven to justify myself (kinda like Madonna and her love). This makes it easy – and fun.
Don’t forget: If you want a lesson in being a Clicky Creepster, or how you can use it to monitor real-time social media results, let’s connect. Or tell me your own confessions about analytics: I love to hear ’em.