aka: How to sell yourself short and screw all hope of proving your real value.
As promised, I said I’d share some of the lessons I learned in launching Rribbitz. For this first installment, let’s look at one of the “brilliant” ideas I had when it came to getting new business. Go ahead, judge me. That’s what I’m here for. But even more… post your own questions, comments, and lessons — we’ll all be better for it in the long run.
Offering my services at fire-sale prices for an introductory period. The goal? To convince a reluctant client of my amazing value and eventually sign them on at the full rate.
The reality of my brilliant idea:
Nice try, self. I ended up giving my services away when I could have been chasing down paying work. And the worst part? I soon realized that paying clients came first when it came to allocating my talents and energy for the day — and that reduced-rate client I was trying so hard to impress? Really wasn’t getting the best of my talent or attention in the long run. So ultimately, I shot myself in the foot. Twice.
Lessons from the brilliant idea:
If you sell yourself short, you’ll pay for it one way or another. By losing money, delivering a lesser product or service, and by showing the client that you’re happy to be a bargain. Let’s hear that [BOOOOOOOOOOOOOOOOOO] again.
Go for what you’re worth – and when you find a client who enthusiastically agrees with you, the motivation to keep that client happy and do your best work will feed your soul, your business, and the end result.
Without making you feel like you sacrificed something to get there.
When a client wants to break up with you…. what it really means. And how to use the experience as another springboard.