Words of the Day

“When LensCrafters wanted an in-store consumer piece like no other, I knew my team needed to be uber creative, but also savvy enough to work with a Fortune 500 company.

“There are a lot of creative copywriters, but Kim’s experience is what sets her apart. The project was a success, her copy was EXACTLY right.

“It’s nice to partner with a professional I can wholeheartedly trust, that’s why I look forward to working with her again in the near future.”

—Ellie Rogers, independent brand consultant

Swatch-style lens selector concept

Swatch-style lens selector concept

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