MinneADpolis?

Interesting campaign by some 4A agencies to pull fresh young talent into the Twin Cities ad market.

Finance & Commerce introduces their coverage with, “Striving to regain the luster of the late 1980s and early 1990s, when Minneapolis was heralded as a hub of edgy advertising, local agencies are cooperating to launch a website aimed at regaining business and attracting executives.”

Question.

What kind of executives wear “skinny black jeans?”
Wait no, that’s the creative talent they’re talking about. Oh hell, maybe they just mean that executives with big brand names and big budgets will be drawn back to Minneapolis because we have all these cool hip youngsters who flock here for work. Because of MinneADpolis.com, you know.

circa early 90s: posing for a photo that will serve as the base of an illustration. No, that wasn't a costume. For some reason I believed suits, hosiery and heels were appropriate dress for a copywriter. I know, I know. Just stop it.

circa early 90s: posing for a photo that will serve as the base of an illustration. No, that wasn't a costume. For some reason I believed suits, hosiery and heels were appropriate dress for a copywriter. I know, I know. Just stop it.

It makes me a little misty for the early 90s, when I was that starry-eyed youngster, determined to land my first job in the ad business, right here in the Twin Cities. I was born and bred in Illinois, but I knew that Minneapolis was THE place for advertising.

[wouldn’t you know it…. that was before the invention of the internets!]

I’ve been here ever since, and I’ll be the first to give a hearty cheer for our brave, bold and balls-y creative market. I’m also all for new talent. I’ve hired it in the past, and god do I love it when you hit a home run with the right person.

But at the same time, I find MinneADpolis.com a little alienating. If only because I’ve seen a lot of my talented and experienced peers conveniently laid off or strongly encouraged to move on, only to be replaced by smaller price tags. And maybe because I know so many women with 20+ years experience in this business – and I don’t see anything being done to promote or recognize their contributions. It makes me sad.

What’s being done to retain, inspire and encourage the talented souls who dedicated themselves to this market, drawn to it by pure faith and passion?

Better yet – what’s being done to attract the big brands and big budgets to our market, so we can stop laying off people who love their work, thereby keeping their collective energy and talents within this great creative community?

So I want to know – did you start your Minneapolis ad career in the “edgy” 80s or 90s? And if so, are you still in the business? What do you think about MinneADpolis.com? How do you feel about your role, your career in this local industry?

I’d love to hear from you. We can even get together for coffee. But for the love of lakes, don’t wear your skinny black jeans or I’ll smack you silly.

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