I have an idea! Let’s revisit a blog entry of mine from the past…. stay with me, now:
Just say NO: CraveMN restaurant in the Galleria
Friday, August 8, 2008 at 8:46am
Went out to dinner with a friend last night… we decided to try the new “CraveMN” in the Galleria. Girl with a tube top (a FANCY one) greets and seats us. Fine, whatever. It was still a nice atmosphere. Live music starts playing. All was well until women started parading around the restaurant holding up signs –LUCY in the Galleria — was written on one. I wondered if this was like the airport, and someone was here to meet a girl named Lucy, waiting out in the Galleria.
Not quite. The next fancy lady who walked by with a sign saw my puzzled expression, approached me with a smile and said, “We’re just modeling some clothes from other stores in the Galleria!”
Excuse me? I wanted to stand up and scream.
First movie theaters and advertising… now my DINNER?
I spend all day, all week, working on advertising. The last thing I want to see when I go out for a nice dinner is advertising crammed in my face.
I’m sure someone – maybe at Crave, maybe at the Galleria – thought they had a brilliant idea. “We’ll do live music! and a mini-fashion show featuring other stores! It’ll be a hit! The poor saps paying $26 an entree won’t even know that it’s actually an advertising strategy!!”
Ridiculous. Here’s an ad strategy for you:
Hey friends, avoid CraveMN. You’ll get way more than you paid for.
Back to the present. Two days ago I was working at a coffee shop in Uptown and noticed the guy next to me, looking at the online menu for Crave. And all I could think was, “NOOOOOOOO!”
And I remembered how much I hated that invasive fashion show during my meal.
Never been back there, never will. And look at me, I’m still telling people about it.
Lesson: consumers aren’t stupid. And they won’t forgive you for treating them that way. That’s why any brand experience should be built around their preferences and priorities, not yours.